|A NEW WAVE OF PROMOTION
| Cash and Carry are
bringing a new perspective to newspaper marketing and helping many publications
promote the branding of their product.
On August 18th Cash and Carry
(a.k.a. The Classified Guys) appeared before a sold-out crowd at a George
Carlin concert to promote The Hartford Courant classified section, branded
Courant Classified (300K), at The Oakdale Theatre in Wallingford, CT.
In an ongoing effort to broaden the promotion on their classified
section, Courant Classified debuted The Classified Guys on August 9th. But the
promotion didn't stop there.
"We were looking for a new way to promote
our publication outside of the traditional advertising avenues," says Jennifer
Tracey, Classified Mktg Mgr.
Coordinating efforts with The Classified
Guys, Courant Classified spotlighted their classified section in the heart of
their market territory. As MC's for a sold-out crowd of 6000 people, Cash and
Carry promoted the publication at the George Carlin Concert held at the
CTNOW.com Oakdale Theatre in Wallingford, CT.
With a billboard-size
display, Cash and Carry greeted the audience as they entered the pavilion to
the theatre. After autographing copies of their column and answering questions,
they stepped backstage for the show.
George Carlin, with a long career
in comedy and movies, was the sellout performer of the evening. Dennis Blair,
known for working with comics like Rodney Dangerfield, Joan Rivers & Garry
Schandling, was the special guest and opening act.
At show time Cash
and Carry stepped onstage to warm-up the audience, promote Courant Classified
and get the show started introducing both Dennis Blair and George Carlin.
The event proved successful as people took home a copy of The
Classified Guys and promotional material for Courant Classified. "We are always
happy to help out our members," says Cash (a.k.a. Duane). Carry (a.k.a. Todd)
continues, "This is a great opportunity to reach a new market. It offers a fun
atmosphere where we can promote a member newspaper and help drive classified
By targeting a consumer demographic and captivating
audiences with a unique flare, Cash and Carry are helping newspapers of all
circulation sizes to secure their classified market.
|Branding The Hartford Courant at a George Carlin
Concert Cash & Carry warm-up the audience of 6000+
|To find out more about how Cash & Carry can
personally promote your publication, visit the appearances section.