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Press Release

Todd and Duane Holze, authors of the book "50% OFF! How to Find Great Deals" will be debuting a new weekly column entitled "The Classified Guys" beginning August 20, 2000. The News-Times (Danbury, CT) with over 97,000 readers is redesigning their Sunday classified section to feature Todd and Duane (a.k.a. Cash & Carry) and their column.

"The Classified Guys" has four sections, all of which are designed to entertain and draw readers to the classified ads. The column takes a comical look at situations that arise from shopping in the classifieds. Mixed together are funny anecdotes, tips to getting the best deals, jokes and ideas on saving money.

The column will be promoted with a large publicity campaign including billboards, promotional articles, print advertisements, book events, radio interviews and giveaways.

Even before the first column has appeared, the column has recieved a positive response from the newspaper industry. Plans are now underway to pursue syndication of the column by year end.


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