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$13,000 PER YEAR FOR
Press Release

The Classified Guys' column has helped The Brazosport Facts (Clute, TX) generate $13,000 in new advertising. The column was anchored to the top of page one in the classified section. A two-inch by nine column advertising space, located just below the column, was sectioned into five small display ads. Each premium ad space was sold to small advertisers generating a total of $250 per week.

This technique has allowed a publication of 21,000 to generate substantial advertising revenue. With success under their belt and the column now an anchored feature, they are considering moving it within the classified section to drive readership where needed. The Classified Guys will be advertised on the front page of the classifieds to let readers know where the column can be read each week.

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